Having a blog without doing any SEO in your blog is like having a piece of paper to write on but have no pen to write with! If you are reading this right now brace yourself for some SEO tips for bloggers from a blogger. Getting on the first page of Google will help you get more people to read your blog, let’s face it, what’s the point of writing in a blog if no one is reading it? Google uses a search engine algorithm that not only rates the relevance of your keywords on pages but also the meta data in relation to a user’s search terms. Getting people to stay on your blog will increase the interaction between you and the reader and if you didn’t already know, Google loves blog websites that interact with their readers. Using keywords to get visitors to click through your blog site is only half of the story. In this article, we will be explaining the 6 different ways to increase your on-site SEO and knowing these 6 tips will help you improve your blog website usability to boost your SEO ranking which is really why you came to this page in the first place!
Click Bait- Hook your audience
In order to get people on your blog site you need to create click bait, just like fishing, to hook your reader into staying on your blog. You can do a couple of things to drive traffic to your blog, keep people on your blog longer, and of course rank on the first page of Google. If you’re a blogger you are obviously a very creative person and making an infographic is going to be a piece of cake for you. Infographics, images with quotes, beautiful pictures and even videos are ways to get your readers to share your blog and stay on your blog. Plus this is a big win win for Google and you will easily find yourself ranking on the first page on Google!
Content, Content, and more Content
Content is about quality and quantity. An ideal article should be between 1500 and 2000 words because the more content you have the more search terms you can rank for and more links that you can attract. As you grow in content and links, your domain authority will rise. A great tool that is free that you can download on your internet browser is Mozbar, this tool will help you see your domain authority as well as any other website’s domain authority. As far as the quality of your article, it should be the best one on the topic not only for Google rankings but because why would you do something with half effort?
It’s all about Updating your content
Something that bloggers don’t know is yes, content is important and it’s key but you need to revisit your content and update it. Google checks for freshness because they want to provide their visitors with the freshest and most accurate information as possible. Old content that has not been touched in a while may have broken links or information that has been outdated. Updating your content will make you more relevant with readers and you will find yourself on Google’s good side.
You need to establish your writing with a sales angle because nobody wants to read dry content just like nobody likes a dry steak. Keep your content juicy and interesting, start reading books on copywriting. You will be surprised on how much you can learn from those books. The key is to entertain, educate, and keep readers on your blog site. Remember the longer a reader stays on your blog= the better your quality score will be with search engines.
Basics, don’t forget about them
If you didn’t already know the basics don’t panic, it’s never too late to learn. Everytime you post an image on your blog site keep adjusting your ALT Text so that if anyone clicks on the image they don’t get redirected and that you get credit in case anyone wants to take your image, they will be led back to your page. Keyword density is literally KEY to SEO, keep the keywords coming and get creative with it, just don’t forget about these guys. Always create a catchy metadescription, this is what leads people on search engines to your blog site in the first place! If you can write a short hook in your meta description, you will have better results in terms of traffic to your blog site. Also don’t be afraid to interlink with other useful pages to show authority, plus Google likes when you do this. This is a big factor to rank better, links! Link build with other websites, it’s all about your readers, the better experience you give them the more you will become reliable and the more domain authority you will receive.
Promote like crazy!
Obviously this is an important tip because you want people to read your blogs. But how can you do that? Well, you need to make some noise and get other influencers in your topic to share and repost your content. Social marketing is key. Have Google+, Twitter, Facebook, and Youtube so that you can spread the word quicker and it will reach more people on social media. Which once more get you more traffic and links!
If you follow these tips you will be surprised how much more traffic your blog site will receive. In order to get traffic to your blog site you need to keep up with Google and never stop updating and always stick to natural and quality work. Google has made so many updates since they were created and that is why they are a #1 search engine. Don’t cheat as much as you would like to and don’t be spammy it never works, once you get on the bad side of Google there is no way back. If you do all your SEO clean and natural you won’t have anything to worry about. Remember to have your reader’s best interest in mind and you will get to where you want to be in no time, good luck!
Mack Dudayev is Digital Marketing Consultant and Founder of InsureChance.com, an online life insurance marketplace that is obsessed with digital marketing and bringing transparency about insurance to the modern day consumer.