If you own a business and are currently building up your website, you probably know how much you could increase your cash flow by creating an online store for your site. If you think about it, having an online store affords you access to unlimited traffic from all over the world. However, you want to be sure that you use an e-commerce theme for your website that is highly intuitive if you really want to increase sales. Here is how to select the perfect e-commerce theme for WordPress.
- Look at the e-commerce themes on your competitor’s sites. If you want to know what will make your site successful, you have to know what makes other sites successful. When you are shopping online, what kinds of experiences do you look for? You probably don’t realize that you already have a lot of very specific preferences, but you do. Take some time to go through all of the sites that you like to shop on, but this time look at them from a different perspective. Look at what makes one site more intuitive than another. Assess which features make it easy for you to stay on the site, and which features give you an urge to look elsewhere.
- Think about the kind of shopping experience that your customers are looking for. Once you know what you are looking for in an online shopping experience, you want to think about what your customers are looking for. If those two things happen to be the same, then things should be pretty easy. However, what if your customers happen to be in a different socioeconomic bracket than you? What if they represent a different age demographic? What if your products are sold primarily to the opposite sex? If this is the case, then you are going to have to try and get into the minds of your audience and figure out what kind of an online experience they’re looking for.
- Try to limit the number of clicks required between previewing an item and buying it. Most of us spend a lot of time each day browsing the Internet, and we’re clicking and scrolling at lightening speeds. That said, when it comes to online shopping, there is a huge difference between a task that requires 3 clicks and a task that requires 5 clicks. It may seem absurd, but studies show that those extra 2 clicks are often the difference between someone buying and someone bouncing. So try to find a theme that allows you to keep those clicks low.
- Find a theme that allows you to customize fonts and colors. Some themes may look very beautiful on one site, but when you put them on your own you’ll find that they don’t match at all with your overall aesthetic. Your site should have a strong consistency with the colors and the fonts that you are already using. You don’t want to use any more than 3 different types of fonts, and you don’t want to have too many colors. If you are looking for WordPress ecommerce themes, make sure that they are customizable so that you can make yours fit with the rest of your website.